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What is Localization Testing?

Localization testing is a software testing technique that checks that the software behaves according to the local culture or settings. The purpose of doing localization testing is to check appropriate linguistic and cultural aspects for a particular locale. In other words, it is a process of customizing software applications as per the targeted language and country. The areas affected by localization testing are UI and content.

It is a process of testing a globalized application who’s UI, default language; currency, date, time format, and documentation are designed as per the targeted country or region. It ensures that the application is capable enough for using in that particular country.

Features of Localization Testing

  • website theme designing

    Localized user interface

    It tests the user interface is affected by local. In order it can be said that the user interface is designed in such a way that it is comfortable for specific people.

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    Localized content

    Different contents that are in-built in the application are according to the local culture and the test is performed to check whether it is comfortable for locals.

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    Specific Language

    Test is performed to check the language supported by the application in order to know the software’s compatibility with the language of the specific region.

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    Hardware Compatibility

    Hardware compatibility test is performed to test the compatibility of the software and the hardware toward the specific region.

Why Do Localization Testing?

The purpose of doing localization testing is to check appropriate linguistic and cultural aspects for a particular locale. It includes a change in the user interface or even the initial settings according to the requirements.

In this type of testing, many different testers will repeat the same functions. They verify various things like typographical errors, cultural appropriateness of UI, linguistic errors, etc.

It is also called as "L10N" because there have 10 characters in between L & N in the word localization.

When localizing an application, the following important areas are to be customized:

  • website theme designing

    Date and time formats (including numeric formats).

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    Currency used.

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    Keyboard usage.

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    Sorting, aligning and collating data

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    Colours schemes, symbols, and icons.

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    Text and graphics which, in a given culture, may be viewed as sensitive or can be misinterpreted.

  • website theme designing

    Diverse legal requirements

The main aim of localization is to make the product look and feel such that, to the target audience, it looks like it is specially created to meet their needs.

Why Is It Important?

When looking at considerations for global interaction, sales, or any engagement, it is necessary to have in-depth knowledge of the customer, and their regional needs. Taking time to check the user interface (UI) for a specific product, and making it relevant to your target audience will significantly enhance their user experience (UX). It is not as simple a process as just translating words or characters from one language or script to another. Recognizing, acknowledging, respecting and conforming to the ideas of the locale you want to access rather than expecting them to fit into your cultural norms is essential for global business.

This method ensures the minimization of misinterpretations and misunderstandings from the outset. More than just ensuring that the linguistic information is appropriate, having a localization testing strategy in place will consider typography, image usage, and information accessibility--screen layout, functionality, and script being vital considerations.

How Does It Help Businesses Scale - And Save Money?

Going through a process of internationalization and localization will ensure that your hard work has the capacity to move into whichever locale seems financially lucrative, with limited fuss and no extra expense. Building this scalability into apps, platforms, and programs at the development stage will ensure that you don’t have to create additional code to accommodate your ideas or new markets at a later stage when it is harder and more expensive, to make these aspects seamless. The financial bottom line dictates that when the UX and UI, or the developer and the linguistic and cultural specialist, work together, there is so much more scope of opportunity.

As you can see, localization is an essential tool for opening up engagement between businesses and consumers. The necessity to consider this level of detail is critical when we understand the impact of our individual, local expectations, wants, dreams, and needs on our various buying, engaging, thoughts and behaviors. Information sharing is about so much more than merely a written or spoken language.

If you want your applications or software’s to be tested localized QAIT Lab is here for your assistance. We will help you to get your applications or software’s to be tested localized in very efficient and cost effective manner.

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